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Insights on AI Search

Strategies, guides, and analysis on AI search optimization and making your brand visible to every AI agent.

Feb 5, 2026Product

Optimizing for Generative Engine Optimization (GEO): Moving Beyond Analytics to Execution

AI visibility tools identify the problem but can't fix it. Learn how LLMs decide who to cite, why most GEO tools stop at analytics, and how Mersel's content engine bridges the gap between insight and action.

Mersel AI Team

Feb 1, 2026Product

ChatGPT Recommends Your Competitor, Not You? Top AI SEO Tools to Fix This (2026)

Is ChatGPT ignoring your brand? Discover why AI favors competitors and comparing the top 6 AI SEO tools (Mersel, Profound, Peec) to fix your visibility in 2026.

Mersel AI Team

Feb 1, 2026Product

The Complete Guide to Mersel AI: How Brands Get Recommended by AI Search

Everything you need to know about Mersel AI -what GEO is, why AI search matters, and how Mersel helps brands get recommended by ChatGPT, Claude, and Perplexity.

Mersel AI Team

Feb 1, 2026AI Search

Why AI Monitoring Tools Won't Fix Your Visibility (And What Will)

AI visibility dashboards show the problem but don't fix it. Learn why monitoring tools like Profound, Peec AI, and Otterly fall short and what actually drives AI search traffic.

Mersel AI Team

Jan 23, 2026AI Search

How AI Decides Which Products to Recommend

When a shopper asks ChatGPT for product recommendations, how does it pick which brands to mention? The signals that matter and how to influence them.

Mersel AI Team

Jan 10, 2026GEO

SEO vs GEO for Ecommerce: What Actually Changed

Traditional SEO gets you 10 spots on Google. GEO gets you into 1 to 3 AI recommendations. For ecommerce brands, the difference is existential.

Mersel AI Team

Dec 28, 2025AI Search

Why AI Gets Your Product Pricing Wrong

ChatGPT and Perplexity are telling customers the wrong price for your products. Here's why it happens and what ecommerce brands can do about it.

Mersel AI Team

Dec 15, 2025Product Guide

Clicks vs Human Visits: What's the Difference?

How to read the Clicks and Human Visits metrics in your Mersel AI analytics dashboard, and why the distinction matters.

Mersel AI Team

Dec 4, 2025GEO

The Ecommerce GEO Playbook: How to Get Your Products Recommended by AI

Technical fixes, content strategy, and a prioritized checklist for getting your ecommerce products recommended by ChatGPT, Perplexity, and Gemini.

Mersel AI Team

Dec 1, 2025AI Search

Your Ecommerce Store Is Invisible to AI Search. Here's the Data.

AI referral traffic converts 9x higher than Google organic. But 95% of ecommerce stores don't show up in AI answers. The data explains why.

Mersel AI Team

Nov 20, 2025AI Strategy

The Web Is Splitting in Two

AI agents make hundreds of millions of website visits per month, but most sites were never built for them. Here's what that means for your business.

Mersel AI Team

Oct 30, 2025Product Guide

What Is CTR? Click-Through Rate in AI Analytics

How Mersel measures whether AI answer engines are driving real human traffic to your website. The formula, examples, and how to interpret your numbers.

Mersel AI Team

Oct 22, 2025Product

What Is Mersel AI?

Mersel AI makes your website visible to ChatGPT, Claude, and Perplexity. One DNS change, no code, instant AI optimization.

Mersel AI Team