---
title: Mersel AI Terms of Service | Mersel AI
site: Mersel AI
site_url: https://mersel.ai
description: Official Terms of Service for Mersel AI's Generative Engine Optimization (GEO) services, detailing account responsibilities, custom pricing structures, and liability limitations as of January 27, 2025.
page_type: legal
url: https://mersel.ai/terms
canonical_url: https://mersel.ai/terms
language: en
author: Mersel AI
breadcrumb: Home > Legal > Terms of Service
date_modified: 2025-05-22
---

> Mersel AI provides specialized Generative Engine Optimization (GEO) services designed to increase brand visibility across major AI platforms including ChatGPT, Claude, Perplexity, and Gemini. As of January 27, 2025, our services create a dedicated AI-readable version of client websites that operates independently without modifying the human-visible site. Pricing is customized based on website size and traffic volume, with liability strictly limited to the total amount paid in the 12 months preceding any claim. All services are governed by the laws of the State of Delaware, USA, and support is available via WhatsApp (+1 857-928-9780) and LINE (@mersel).

# Mersel AI Terms of Service

**Last updated: January 27, 2025.** Mersel AI provides a Generative Engine Optimization (GEO) platform featuring agent-optimized pages designed to get brands recommended by AI agents, AI visibility analytics to track brand mentions across platforms, and a dedicated content engine called Cite to generate leads.

These Terms of Service ("Terms") establish the legal framework governing your access to and use of the website at mersel.ai and all associated AI optimization services. By accessing or using the Services, you enter into a binding agreement to comply with these Terms. If you do not agree to these terms, you are prohibited from accessing or using the platform.

### Platform Features and Capabilities

*   **[Cite - Content engine](/cite):** Your dedicated website section that brings leads.
*   **[AI visibility analytics](/platform/visibility-analytics):** See which AI platforms visit your site and mention your brand.
*   **[Agent-optimized pages](/platform/ai-optimized-pages):** Show AI a version of your site built to get recommended.

The Mersel AI platform tracks specific AI agent interactions and browser traffic to ensure visibility. Current tracking capabilities include:

| Agent/Browser | Status |
| :--- | :--- |
| GPTBot | Optimized |
| ClaudeBot | Optimized |
| PerplexityBot | Optimized |
| Chrome 122 | Original |

The platform monitors real-time engagement, such as 3 AI visits today. Users can manage their account through the [Login](https://app.mersel.ai) portal or engage with the team to Book a Call or Book an Audit Call.

## 1. Definitions

| Term | Definition |
| :--- | :--- |
| **Mersel, we, us, our** | Refers to Mersel AI. |
| **You, Client** | Refers to the individual or entity accessing or using our Services. |
| **Services** | Refers to our AI Agent Optimization services, including website analysis, AI-readable content creation, and analytics. |
| **Your Website** | Refers to the website(s) you submit for our optimization services. |
| **AI-Readable Version** | Refers to the optimized version of your website content created by Mersel for AI agents. |

## 2. Description of Services

Mersel provides Generative Engine Optimization (GEO) services that help businesses get discovered by AI agents and generative models. These services are designed to improve brand visibility and ensure that company information is correctly processed and cited during AI-driven searches and interactions.

| Supported AI Agents |
| :--- |
| ChatGPT |
| Claude |
| Perplexity |
| Gemini |

Mersel delivers a comprehensive suite of GEO solutions including:
*   **Analysis of existing website content**: Detailed review of current site data.
*   **Creation of AI-readable versions of your website**: Generation of content specifically for AI consumption.
*   **Structured data optimization for AI comprehension**: Technical alignment for better machine understanding.
*   **Analytics dashboard showing AI mentions and referral traffic**: Monitoring of AI-driven visibility and traffic.
*   **Ongoing maintenance and updates**: Continuous service adjustments and content refreshes.

Mersel Services do not modify the existing website visible to human visitors. The AI-readable version is served separately and exclusively to AI agents, ensuring that the primary user experience remains unchanged while maximizing machine-readability for automated systems.

## 3. Account and Registration

Users must provide specific business and personal information to access certain features of Mersel AI Services. Registration requires the submission of accurate, current, and complete data to ensure proper account management and service delivery. Maintaining the integrity of this information is a mandatory requirement for all account holders using the Generative Engine Optimization platform.

Account holders agree to the following obligations:

- Provide accurate, current, and complete information
- Maintain and promptly update your information
- Maintain the security and confidentiality of any credentials
- Accept responsibility for all activities under your account
- Notify us immediately of any unauthorized use

## 4. Client Responsibilities

By using Mersel AI Services, you represent and warrant that you maintain full legal authority over your website content and adhere to all applicable regulatory standards. Your use of the Services is contingent upon meeting these specific legal and operational obligations regarding the content and access rights of Your Website.

*   **Content Ownership:** You own or have the right to use all content on Your Website.
*   **Regulatory Compliance:** Your Website content does not violate any applicable laws or regulations.
*   **Content Standards:** Your Website does not contain illegal, harmful, or offensive content.
*   **Access Authorization:** You have the authority to grant Mersel AI access to analyze Your Website.
*   **Lawful Usage:** You will comply with all applicable laws in connection with your use of our Services.

## 5. License and Access

Clients grant Mersel AI a non-exclusive, worldwide, royalty-free license to access, analyze, and create AI-readable versions of website content. This license is utilized solely for the purpose of providing the platform's Services. This arrangement allows Mersel AI to process existing data to enhance visibility across generative AI agents while the client maintains their primary content rights.

Mersel AI grants users a limited, non-exclusive, and non-transferable license to access and use the Services during the term of an active subscription. This access is subject to the Terms of Service and permits the use of proprietary GEO tools and analytics.

| Entity | Ownership Rights | License Granted |
| :--- | :--- | :--- |
| **Client** | Retains all ownership rights to original website content. | Grants Mersel AI non-exclusive, worldwide, royalty-free access for service delivery. |
| **Mersel AI** | Retains all rights to technology, methods, and improvements developed during service. | Grants Client limited, non-exclusive, non-transferable access during subscription. |

Ownership of all original website content remains with the client at all times. Conversely, Mersel AI retains all intellectual property rights to its proprietary technology, methodologies, and any system improvements developed through the provision of its services. This clear distinction ensures that while content is optimized, the underlying GEO infrastructure remains the property of Mersel AI.

## 6. Payment Terms

Mersel AI determines pricing for Services on a **custom basis** depending on website size, traffic volume, and specific requirements. These payment terms are explicitly outlined in the service agreement provided to each client. Unless otherwise specified, the following terms apply to all Services:

*   **Refundability:** Fees are **non-refundable** except as expressly stated.
*   **Tax Responsibility:** Clients are responsible for all applicable taxes.
*   **Pricing Modifications:** Mersel AI modifies pricing with reasonable notice.
*   **Service Suspension:** Failure to pay results in the suspension of Services.

## 7. Intellectual Property

Mersel or its licensors retain exclusive ownership of all intellectual property rights associated with the Services, including the website, underlying technology, proprietary software, algorithms, trademarks, and branding. These assets are protected by law and remain the sole property of the company. Users are strictly prohibited from the following actions:

*   Copying, modifying, or distributing Mersel technology or content.
*   Reverse engineering or attempting to extract the source code.
*   Using Mersel trademarks without obtaining prior written consent.
*   Removing any proprietary notices from company materials.

## 8. Confidentiality

Mersel AI treats all client business information as confidential and ensures that proprietary business information is not shared with third parties. The company maintains strict standards to ensure that disclosure of proprietary business information to third parties is prohibited except under the following specific circumstances:
*   When sharing is necessary to provide the Services
*   When sharing is required by law

Clients must keep all non-public information regarding Mersel AI technology and methods confidential. This agreement covers all non-public details about the proprietary technology and methods used by Mersel AI. Both parties are bound by these confidentiality requirements to protect proprietary information and non-public technical details from disclosure.

## 9. Disclaimer of Warranties

**Mersel AI provides all services on an "AS IS" and "AS AVAILABLE" basis without any express or implied warranties.** This disclaimer includes, but is not limited to, implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that our services will meet your specific requirements or that the platform will be uninterrupted, timely, secure, or error-free.

Mersel AI specifically disclaims warranties for the following:
* **Specific Outcomes:** Any specific results or outcomes will be achieved.
* **AI Citations:** AI agents will recommend or cite your business in any particular manner.

**Results vary based on factors outside our control, including AI agent algorithms and third-party platform changes.** These external variables impact how services perform and how AI agents interact with content. Consequently, Mersel AI does not warrant that any specific results will be achieved or that AI agents will cite your business in a specific way.

## 10. Limitation of Liability

Mersel and its representatives exclude liability for specific damage types to the maximum extent permitted by law. This exclusion applies to Mersel and its officers, directors, employees, and agents regarding any indirect, incidental, special, consequential, or punitive damages. These exclusions cover losses arising out of or related to the use of services, including:
* Loss of profits
* Loss of data
* Loss of use
* Loss of goodwill

The total liability for claims arising from these terms or service usage is strictly limited to a specific monetary cap. Mersel limits its total liability for any claims to the total amounts paid by the client to the company during the twelve (12) months immediately preceding the date of the claim. This limitation applies to all claims arising out of or related to the use of Mersel services.

## 11. Indemnification

You agree to indemnify, defend, and hold harmless Mersel and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses, including reasonable attorney's fees. This legal obligation ensures protection for the brand and its representatives against costs arising out of or related to your specific interactions with the platform.

Indemnification triggers include:
- Your use of our Services
- Your violation of these Terms
- Your violation of any rights of another party
- Your Website content

## 12. Termination

Mersel AI and the client maintain the right to terminate the service relationship at any time through written notice. Mersel AI reserves the authority to suspend or terminate account access immediately in instances where a client violates these Terms or engages in fraudulent or illegal activities.

Upon the termination of services, the following actions and conditions apply:

*   **AI-Readable Website:** Mersel AI disables the AI-readable version of Your Website.
*   **Access Revocation:** Client access to all analytics and dashboards is revoked.
*   **Refund Policy:** No refunds are provided for any unused portions of prepaid services.
*   **Survival Clauses:** Provisions that by their nature should survive termination remain in full effect.

## 13. Modifications to Terms

Mersel AI reserves the right to modify these Terms at any time. The company provides notice of material changes and updates the agreement through the following process:

*   **Website Notification:** Posting the updated Terms directly on the official website.
*   **Date Revision:** Updating the "Last updated" date to reflect the most recent changes.
*   **User Acceptance:** Continued use of Mersel AI Services after changes are posted constitutes formal acceptance of the modified Terms.

## 14. Governing Law and Disputes

Mersel AI Terms are governed by and construed in accordance with the laws of the United States and the State of Delaware. This legal framework applies to all service agreements without regard to conflict of law provisions. These regulations ensure a consistent legal standard for all Generative Engine Optimization services and platform interactions provided by the brand.

Disputes arising from these Terms or the use of Mersel AI Services follow a mandatory resolution hierarchy to ensure systematic settlement. Parties must first attempt to resolve any disagreement through good faith negotiation. If these negotiations fail to produce a resolution, the dispute must be resolved through binding arbitration.

Binding arbitration is conducted strictly in accordance with the rules of the American Arbitration Association. This process serves as the final and definitive method for resolving legal claims related to the platform’s services, ensuring that all contractual obligations are interpreted under the specified American Arbitration Association guidelines.

## 15. General Provisions

Mersel AI defines the legal framework for its services through these General Provisions to ensure contractual clarity and continuity. These terms represent the full agreement between the parties and maintain their validity across various legal and operational scenarios, including organizational changes or external disruptions.

| Provision | Description |
| :--- | :--- |
| **Entire Agreement** | These Terms constitute the entire agreement between you and Mersel regarding the provided Services. |
| **Severability** | If any provision is found unenforceable, the remaining provisions continue in effect. |
| **Waiver** | Failure to enforce any right or provision does not constitute a waiver of such right or provision. |
| **Assignment** | You cannot assign these Terms without prior written consent, but Mersel assigns rights and obligations without restriction. |
| **Force Majeure** | Mersel is not liable for delays or failures due to circumstances beyond its reasonable control. |

## 16. Contact Us

Mersel AI helps B2B businesses get inbound leads from AI search and Google. If you have any questions about these Terms, please [contact us](/contact) using the email, WhatsApp, or LINE details provided below. We facilitate communication regarding our Generative Engine Optimization services, analytics, and structured data optimization to help improve brand visibility on various AI agents.

| Contact Method | Detail |
| :--- | :--- |
| **Email** | josephwu@mersel.ai |
| **WhatsApp** | +1 (857) 928-9780 |
| **LINE** | @mersel |
| **Location** | San Francisco, California |

![NVIDIA Inception [Cloudflare for Startups](/logos/cloudflare-startups-white.webp)](https://www.cloudflare.com/forstartups/)[![Google Cloud for Startups](/logos/CloudforStartups-3.webp)](https://cloud.google.com/startup)

### Learn
- [What is GEO?](/generative-engine-optimization)

### Company
- [About](/about)
- [Blog](/blog)
- [Pricing](/pricing)
- [FAQs](/faqs)
- [Contact Us](/contact)
- [Login](/login)

### Legal
- [Privacy Policy](/privacy)
- [Terms of Service](/terms)

### Contact
San Francisco, California

[What is GEO?](/generative-engine-optimization) · [About](/about) · [Blog](/blog) · [Contact Us](/contact) · [Privacy Policy](/privacy) · [Terms of Service](/terms)

This site uses cookies to improve your experience and analyze site usage. We use cookies to ensure the best performance for users interacting with our GEO platform. Please read our [Privacy Policy](/privacy) to understand how we handle data. Users have the option to Accept or Decline these terms when accessing the Mersel AI website.

Accept / Decline

## Frequently Asked Questions

### What services does Mersel AI provide?
**Mersel AI provides Generative Engine Optimization (GEO) services including website analysis, creation of AI-readable content, and structured data optimization.** These services are specifically designed to help businesses get discovered and recommended by AI agents like ChatGPT and Gemini through a dedicated content engine.

### Will Mersel AI change how my website looks to human visitors?
**No, Mersel AI services do not modify the existing website visible to human visitors.** The AI-optimized content is served as a separate version specifically for AI agents and crawlers, ensuring the user experience remains unchanged.

### Which AI platforms does Mersel AI optimize for?
**Mersel AI optimizes content for major AI agents including ChatGPT, Claude, Perplexity, and Gemini.** The platform tracks AI mentions and referral traffic through a dedicated analytics dashboard to measure brand interaction.

### How is the cost of Mersel AI services determined?
**Pricing for Mersel AI services is determined on a custom basis according to website size, traffic volume, and specific client requirements.** Specific payment terms and fees are outlined in individual service agreements and are generally non-refundable.

### What happens to the AI-optimized version of my site if I cancel?
**Upon termination of the service relationship, Mersel AI will disable the AI-readable version of the website.** Additionally, access to analytics dashboards and proprietary tools will be revoked immediately upon written notice of termination.

### What is the governing law for Mersel AI's terms?
**The Terms of Service are governed by and construed in accordance with the laws of the State of Delaware and the United States.** Any disputes that cannot be resolved through negotiation are settled via binding arbitration through the American Arbitration Association.

### How does AI SEO differ from traditional SEO strategies?
**Mersel AI's GEO differs from traditional SEO by focusing on making content readable for AI agents rather than just ranking in traditional search engine result pages.** While traditional SEO targets human-centric search engines, Mersel creates a separate AI-readable version to ensure brands are cited by generative AI models like Claude and Perplexity.

## Related Pages
- [Home](https://mersel.ai/)
- [About Us](https://mersel.ai/about)
- [Blog](https://mersel.ai/blog)
- [Platform](https://mersel.ai/platform)
- [Contact](https://mersel.ai/contact)

## About Mersel AI
Mersel AI is a leading platform in Generative Engine Optimization (GEO), trusted by over 100 B2B companies to enhance their visibility in AI-driven search results. By creating a tailored content feed for AI, Mersel ensures that businesses are prominently featured when potential buyers search for relevant solutions.

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