--- title: How Much B2B Organic Traffic Are AI Overviews Actually Taking? | Mersel AI site: Mersel AI site_url: mersel.ai description: AI Overviews reduce organic CTR by up to 61% for B2B informational queries, but AI-referred traffic converts 5x better than traditional search. page_type: blog url: https://mersel.ai/blog/impact-of-ai-overviews-on-b2b-organic-traffic canonical_url: https://mersel.ai/blog/impact-of-ai-overviews-on-b2b-organic-traffic language: en author: Mersel AI breadcrumb: Home > Blog > Impact of AI Overviews on B2B Organic Traffic date_modified: 2024-05-22 --- > Google AI Overviews are structurally reshaping B2B discovery, reducing organic click-through rates by 58% to 61% for informational queries. While Gartner forecasts a 25% drop in traditional search volume by 2026, brands cited within AI Overviews earn a 35% click premium and benefit from a 14.2% conversion rate—a 5x quality premium over traditional organic search. Crucially, only 38% of AI-cited pages rank in the top 10 organic results, highlighting a massive gap between traditional SEO and the signals required for AI visibility. [Cite - Content engine: Your dedicated website section that brings leads](/cite) [AI visibility analytics: See which AI platforms visit your site and mention your brand](/platform/visibility-analytics) [Agent-optimized pages: Show AI a version of your site built to get recommended](/platform/ai-optimized-pages) **Agent-optimized pages** /pricing 3 AI visits today: * GPTBotOptimized * ClaudeBotOptimized * PerplexityBotOptimized * Chrome 122Original [+ Book a Call](https://app.mersel.ai) [Login](https://app.mersel.ai) [Book an Audit Call](https://app.mersel.ai) [Home](/) | [Blog](/blog) **How Much B2B Organic Traffic Are AI Overviews Actually Taking?** 16 min read | Mersel AI Team | March 14, 2026 [Book a Free Call](https://app.mersel.ai) **Google AI Overviews reduce organic click-through rates by 58% to 61% for informational queries.** These figures represent the measured reality from large-scale studies covering tens of millions of impressions published in 2025 and early 2026. Gartner forecasts a 25% drop in total traditional search volume by 2026, indicating that this decline is accelerating rather than stabilizing. Marketing teams must address these pipeline consequences before the next planning cycle. # Key Takeaways | Metric | Impact Detail | Source | | :--- | :--- | :--- | | **61% CTR Drop** | Average organic click-through rate decline when an AI Overview (AIO) appears for informational queries. | Seer Interactive (25.1M impressions) | | **38% Citation Rate** | Only 38% of pages cited in AIOs rank in the top 10 organic results, down from 76% seven months prior. | Ahrefs (863,000 keywords) | | **35% Click Increase** | Brands cited inside AI Overviews earn 35% more organic clicks than they did before AIOs existed. | Mersel AI Analysis | | **14.2% Conversion** | AI-referred visitors convert at 14.2% compared to 2.8% for traditional organic search, a 5x quality premium. | Averi AI Benchmarks | | **19.98% SaaS Decline** | B2B SaaS non-branded informational queries show a specific 19.98% CTR decline as discovery traffic is cannibalized. | Amsive (700,000 keywords) | | **25% Volume Loss** | Traditional search engine volume will fall 25% by 2026 as buyers shift to AI chatbots and virtual agents. | Gartner | # The Answer: AIOs Are Structurally Reshaping B2B Discovery Traffic **AI Overviews are structurally reshaping B2B discovery traffic by fundamentally changing who sees your content.** A rigorous study by Seer Interactive involving 3,119 informational queries and 25.1 million impressions found that organic CTR collapses from 1.76% to 0.61% when an AIO appears. This 61% decline is accompanied by a 68% drop in paid CTR for the same queries, signaling a massive shift in user behavior. **Informational queries that fill B2B awareness pipelines are the primary targets for AI Overview cannibalization.** Queries like "best compliance tools for fintech" or "how to reduce SaaS churn" are treated as answerable without a click by Google's systems. Consequently, more than 60% of all Google searches now end without a click, rising to 77% on mobile. While existing content assets may still rank, fewer buyers are clicking through to read them. # CTR Loss by Industry and Query Type **The impact of AI Overviews varies significantly based on specific industry verticals and query types.** Different sectors experience different levels of AIO exposure, which determines the severity of traffic loss. Understanding these industry-specific signals is essential for calculating what this shift is worth to your business and developing a framework for recovery. | Measurement Context | Metric Type | Percentage Decline | Data Source | | :--- | :--- | :--- | :--- | | Sharpest End of Range | Organic CTR | 61% | Seer Interactive | | Sharpest End of Range | Paid CTR | 68% | Seer Interactive | | SaaS-Specific (Non-branded Informational) | Organic CTR | 20% | Amsive | AI Overviews trigger substantial organic and paid CTR declines across five distinct measurement contexts. Data from Seer Interactive represents the sharpest end of the range, showing a 61% organic drop and a 68% paid drop. Amsive’s SaaS-specific research identifies a 20% decline in non-branded informational traffic, which hits B2B discovery pipelines hardest. ## What is the Full Statistical Breakdown of AI Overview Impact? **The impact of AI Overviews on search metrics is characterized by a 61% decline in organic CTR for informational queries and a 25% projected drop in traditional search volume by 2026.** | Study / Source | Query Type | Metric | Impact | | :--- | :--- | :--- | :--- | | Seer Interactive (25.1M impressions, 42 orgs) | Informational | Organic CTR | Down 61% (1.76% to 0.61%) | | Seer Interactive (25.1M impressions, 42 orgs) | Informational | Paid CTR | Down 68% (19.7% to 6.34%) | | Ahrefs (300K+ informational keywords, Dec 2025) | Informational | Position-1 organic CTR | Down 58% | | Amsive (700K keywords, SaaS sites) | All queries (SaaS) | Average CTR | Down 15.49% | | Amsive (700K keywords, SaaS sites) | Non-branded informational | CTR | Down 19.98% | | Amsive (700K keywords, SaaS sites) | Branded queries | CTR | Slight increase | | Gartner (forecast) | All traditional search | Search volume | Down 25% by 2026 | | Ahrefs (863K keywords, early 2026) | All AI Overview queries | Pages in top-10 that get cited | Only 38% (was 76%) | The branded versus non-branded split represents the most critical metric for B2B CMOs. Branded queries remain largely protected because Google interprets them as navigational rather than informational. However, category discovery traffic faces significant risk. "Best [category] tool for [use case]" queries frequently trigger AI Overviews, which is precisely where B2B buyers first encounter and evaluate new vendors. # Is the SEO-to-AI Citation Gap Widening? **The gap between traditional SEO rankings and AI citations is widening rapidly, with only 38% of AI-cited pages currently appearing in the top 10 organic search results.** > **Key Insight:** Approximately 62% of AI Overview citations now originate from sources outside the top 10 organic search results, marking a fundamental shift in how information is retrieved. Ahrefs analyzed 863,000 keywords and 4 million URLs in early 2026 to track this shift. The data shows that the overlap between organic rankings and AI citations stood at 76% just seven months prior, but has since collapsed to 38%. "The overlap between traditional search rankings and AI Overview citations is collapsing faster than most SEO teams have updated their assumptions," is the practical implication. Data shows that 31% of sources cited by Google AI Overviews do not appear anywhere within the top 100 organic results. AI systems utilize retrieval signals—such as entity clarity, schema markup, direct answer formatting, and structural content organization—that differ materially from traditional ranking factors. Consequently, [AI Overview optimization for Google](/blog/understanding-ai-overview-optimization-for-google) is a distinct discipline from standard SEO, not an extension of it. # What Does AI-Driven Traffic Loss Actually Cost Your Business? **The financial cost of AI-driven traffic loss extends beyond simple metrics to the exclusion of brands from the "Day One List" of 85% of B2B buyers.** Traffic loss is merely the visible metric; the true cost lies in the erosion of the buyer's consideration set. Bain and Company research indicates that 85% of B2B buyers establish a "Day One List" of vendors before ever contacting a sales representative. This list is increasingly formed through AI conversations. When a buyer asks ChatGPT for the "best compliance automation tool for a Series A fintech," the cited brands become the shortlist. To understand the full financial exposure, B2B organizations should use the following three-step framework: 1. **Calculate your informational traffic baseline.** Pull Google Search Console data and filter for non-branded queries with informational intent to identify high-exposure pages. 2. **Apply the CTR impact.** Multiply your current average CTR by 0.39 (representing the 61% reduction) to estimate the traffic floor at maximum AI Overview exposure. 3. **Value the lost pipeline.** Apply historical organic-to-demo conversion rates to the traffic delta and multiply by average deal size. For B2B SaaS companies with a $15,000–$50,000 ACV, a 20–30% informational CTR decline often results in seven-figure annual pipeline exposure. **Step 4: Model the citation premium upside.** Brands cited inside AI Overviews earn 35% more organic clicks than before AIOs existed, according to Seer Interactive. The conversion quality premium is even larger: AI-referred visitors convert at 14.2% compared to 2.8% for traditional organic, per Averi AI benchmarks. This 5x quality differential changes the ROI math entirely for B2B organizations. Once you have the cost of inaction quantified, you can [read more on the real cost of ignoring generative engine optimization](/blog/real-cost-of-ignoring-generative-engine-optimization) to build the full business case for your leadership team. # What Actually Earns AI Overview Citations **AI Overview citations are earned through entity clarity, structured answer formatting, and technical crawler accessibility rather than traditional search rankings.** Data indicates that 31% of AI-cited pages do not rank in the top 100 organically, proving the citation selection mechanism is distinct from traditional SEO. The following table contrasts these evolving requirements: | Signal Category | Traditional SEO Signals | AI Citation Signals (GEO) | | :--- | :--- | :--- | | **Primary Focus** | Keyword density and backlink profile | Entity clarity and category definition | | **Content Structure** | Long-form supporting context | Direct answers in first 2-3 sentences | | **Technical Data** | Meta tags and site speed | Schema (FAQPage, HowTo, Product, Org) | | **Accessibility** | Human-centric UI and JS rendering | Bot-readable clean information extraction | The specific signals that matter to AI systems include: * **Entity clarity:** AI crawlers require immediate understanding of what your company does, who it serves, and its category. Schema markup and direct entity definitions must replace vague marketing language to surface this data. * **Structured answer formatting:** AI systems extract content that answers a question directly within the first two to three sentences of a section. Content that buries the answer in supporting context is harder to cite. * **Schema markup deployment:** FAQPage, HowTo, Product, and Organization schema provide explicit structural signals. Most B2B websites currently have incomplete or missing schema, creating a significant visibility gap. * **AI crawler accessibility:** GPTBot, PerplexityBot, and ClaudeBot struggle to extract clean information from JavaScript-rendered pages and complex navigation. The [comprehensive guide to generative engine optimization](/blog/what-is-generative-engine-optimization-geo) covers the technical infrastructure layer in detail. This infrastructure gap remains a barrier that content-only approaches cannot close. You can publish excellent GEO-optimized articles and still remain invisible if the underlying site architecture is not readable by AI crawlers. # When This ROI Model Applies (and When It Does Not) **The ROI model for Generative Engine Optimization applies most effectively to mid-market B2B SaaS companies with deal sizes exceeding $5,000 ACV and established AI Overview coverage.** For companies with $2M-$20M ARR and content-driven acquisition, the calculus is straightforward. The informational traffic serving your top-of-funnel is the most AIO-exposed segment of your search presence. The CTR loss data and conversion premium apply most directly when these conditions are met: * Your primary acquisition channel includes informational organic search, such as top-of-funnel content, comparison pages, and use-case guides. * Your average deal size is above $5,000 ACV, making each conversion meaningfully valuable. * Your category has established AI Overview coverage, which you can verify by running target queries in Google. * You have product-market fit and a sales process capable of handling inbound pipeline. The ROI is lower or slower when: * Your acquisition is almost entirely branded or paid, as AIOs have minimal impact on branded navigational queries. * Your category is hyper-niche with very low search volume, meaning AIO coverage is sparse. * You are pre-product-market fit and the primary constraint is product development rather than pipeline. # Common Objections, Answered with Data **"Our SEO rankings are still strong, so we should be fine."** Ranking well and being cited in AI Overviews are distinct outcomes, as 62% of AIO citations come from pages outside the top 10 organic results. Ahrefs data indicates that while rankings protect branded visibility, they do not guarantee AI citation for the informational queries where buyers discover new vendors. **"We will just increase paid search spend to compensate."** Seer Interactive data reveals that paid CTR declines by 68% on queries featuring AI Overviews, a sharper drop than the 61% decrease observed in organic traffic. Increasing paid spend on these AIO-heavy queries results in higher costs for fewer clicks, shifting the economic viability of traditional search advertising in the wrong direction. | Metric Category | CTR Decline with AI Overviews | | :--- | :--- | | Paid Search CTR | 68% Decrease | | Organic Search CTR | 61% Decrease | Monitoring tools like Profound and AthenaHQ quantify AI visibility but do not solve the execution gap. Acting on these reports requires a specialized infrastructure that most internal teams lack. The hidden labor costs associated with manual implementation often exceed the investment required for a fully managed GEO program. ### Pipeline Exposure Execution Checklist - [ ] **Specialized Content Strategy**: Developing assets specifically for LLM training sets and citation engines. - [ ] **AI Crawler Infrastructure**: Deploying systems designed to monitor and interact with generative engine bots. - [ ] **Continuous Feedback Loop**: Establishing a system to detect citation pattern shifts and adapt content in real-time. - [ ] **Performance Data Integration**: Connecting AI visibility metrics directly to real performance and revenue data. Static content investments decay rapidly because AI models frequently update their citation patterns. Research from Authoritas indicates that 70% of pages cited in AI Overviews change within a two-to-three-month window. Maintaining visibility requires a system that detects these shifts in real data and adapts infrastructure accordingly to prevent immediate performance loss. # Case Results: What the Numbers Look Like in Practice The conversion premium associated with Generative Engine Optimization significantly alters ROI calculations compared to traditional SEO. While raw traffic may fluctuate, the intent-based nature of AI referrals often leads to higher-quality pipeline and increased revenue across various B2B sectors. | Company / Industry | Timeframe | Key Performance Metrics | | :--- | :--- | :--- | | **CodingName (EdTech)** | 5 Months | 1,041% Revenue Increase; Appointment rates rose from 9.6% to 28.4%; Raw leads fell 14%. | | **Fintech SaaS Brand** | N/A | 315% increase in AI Overview appearances; 100% increase in AI-driven referral traffic. | | **Commercial Lending** | 60 Days | 15% of inbound sales calls from ChatGPT; Leads closed at higher rates than Google Ads. | | **Series A Fintech** | 92 Days | 152% increase in non-branded citations; SOV grew from 3.1% to 10.8%; 20% of demo requests influenced by AI. | | **Quantum Computing** | 123 Days | 214 citations tracked across target prompts; 16% QoQ increase in AI-influenced enterprise leads. | The [full suite of GEO software options](/blog/generative-engine-optimization-software) provides a comprehensive reference for evaluating different strategic approaches. Organizations can compare self-serve monitoring tools against fully managed services to determine the best fit for building internal AI search capabilities. # Frequently Asked Questions **How much does an AI Overview actually reduce organic traffic for a B2B website?** **Organic CTR drops by 61% when an AI Overview appears for an informational query, according to Seer Interactive's analysis of 25.1 million impressions.** This data, collected across 42 organizations, shows a decline from 1.76% to 0.61%. For B2B SaaS specifically, Amsive's 700,000-keyword analysis found a 19.98% CTR decline on non-branded informational queries, which are critical for top-of-funnel discovery. **Does ranking number one on Google still protect you from AI Overview traffic loss?** **Ranking in the top position does not prevent significant traffic loss, as Ahrefs found a 58% CTR reduction specifically for position-one content in their December 2025 study.** This study analyzed over 300,000 informational keywords, confirming that even high-ranking traditional SEO assets are vulnerable to the visibility shifts caused by AI Overviews. **Top organic rankings no longer guarantee inclusion in AI Overviews as citation selection is now governed by entity clarity, schema markup, and direct answer formatting.** Ahrefs research covering 863,000 keywords in early 2026 found that only 38% of pages cited in AI Overviews rank in the top 10 organic results. This represents a significant decline from a 76% overlap recorded just seven months earlier, proving that traditional ranking signals alone are insufficient for AI visibility. | Metric | Early 2026 | 7 Months Prior | | :--- | :--- | :--- | | AI Overview Citation Overlap with Top 10 Organic Results | 38% | 76% | ### Technical Requirements for AI Citations To improve citation probability, websites must implement specific structured data to ensure machine readability: * **FAQPage Schema**: Clearly defines question-and-answer pairs for AI parsing. * **Organization Schema**: Establishes brand authority and entity clarity for the generative engine. ## Which types of B2B queries are most affected by AI Overviews? **Non-branded informational queries carry the highest exposure to AI Overviews, while branded navigational queries remain largely protected.** Google interprets branded searches as navigational rather than answerable, keeping direct brand traffic safe. However, buyer discovery traffic is the primary exposure point, specifically regarding: * **Category education queries**: General "what is X" searches. * **Comparison queries**: "Best tool for Y use case" searches. * **How-to queries**: "How to solve Z problem" searches. ## If traffic is dropping, why invest more in search? **Investment in search remains critical because AI-referred traffic converts at a 5x quality premium compared to traditional organic search.** According to Averi AI benchmarks, visitors arriving from AI search convert at 14.2%, while traditional organic search converts at 2.8%. Furthermore, Seer Interactive data shows that companies cited in AI Overviews earn 35% more organic clicks than they did before AIOs existed. The channel has not contracted for cited brands; it has only contracted for uncited brands. ## How long does it take to start seeing results from a GEO program? **Initial AI visibility lifts typically appear within 2 to 8 weeks, with meaningful pipeline impact emerging within 60 to 90 days.** Industry data from multiple published case studies indicate that demos and qualified inbound leads attributable to AI referrals follow this timeline. The compounding effect is significant, as a program's third month materially outperforms its first month once the feedback loop identifies which content formats and prompt types earn citations for a specific category. # Sources 1. Seer Interactive: AI Overviews CTR Impact Study 2. Ahrefs: How AI Overviews Affect Organic CTR (December 2025) 3. Ahrefs: AI Overviews Citation vs. Top-10 Organic Rankings Study (2026) 4. Amsive: SaaS CTR Impact Analysis 5. Gartner: Predicts 2025 — Search and AI 6. Averi AI: AI Search Conversion Rate Benchmarks 7. CodingName GEO Case Study (Crocodile Mouth Effect) 8. Concurate: Fintech GEO Case Study 9. ROI Amplified: ChatGPT Referral Lead Case Study # Calculate What AI Overview Traffic Loss Is Costing Your Pipeline The CTR loss is structural and ongoing. Every month without a citation strategy is a month of compound disadvantage relative to competitors who are being cited. Mersel AI builds and runs the full GEO stack for you: a citation-first content engine connected to your actual GA4 and Google Search Console data, and an AI-native infrastructure layer that makes your site fully readable by GPTBot, PerplexityBot, and ClaudeBot. No dev work. No content team bandwidth. No dashboard to manage. [Book a call with the Mersel AI team](/contact) to see what your current AI visibility looks like and what it would take to close the gap. # Related Reading - [Why Is My Organic Search Traffic Declining? The AI Effect Explained](/blog/organic-traffic-decline-ai) - [Why Chatbots Are Eating Your Organic Funnel](/blog/chatbots-organic-funnel) - [Best Practices for AI Overview Optimization](/blog/ai-overview-optimization-best-practices) # Related Posts [GEO · Mar 18](/blog/geo-march-18) ## Why Is My Organic Search Traffic Declining? Is AI Search Responsible? **Organic search traffic is declining because AI search cannibalization is fundamentally changing how users interact with search results, leading to a 61% decline in CTR for B2B informational queries.** Businesses must learn how AI search cannibalization works to diagnose the real source of their traffic loss and identify the correct GEO solution. [GEO · Mar 18](/blog/why-is-organic-search-traffic-declining-the-ai-effect) ## Organic Traffic Down in 2026? The AI Search Recovery Plan **Organic traffic is falling in 2026 because AI search is cannibalizing clicks even when traditional rankings hold.** This shift requires a step-by-step plan to recover lost pipeline and address the reality of AI search cannibalization. [GEO · Mar 18](/blog/why-organic-traffic-declining-2026) ## Zero-Click Searches: What They Mean for Your Business **Zero-click searches now represent 58.5% of all Google searches, meaning the majority of users obtain information directly from the search engine results page without clicking through to a website.** This statistic highlights a critical shift in the B2B pipeline, necessitating a transition from traditional SEO to capturing AI citations as the new top-of-funnel strategy. [Learn what zero-click rates mean for your pipeline and how to turn AI citations into your new top-of-funnel.](/blog/zero-click-searches-what-they-mean-for-your-business) ### On this page * Key Takeaways * The Answer: AIOs Are Structurally Reshaping B2B Discovery Traffic * CTR Loss by Industry and Query Type * The Full Statistical Breakdown * The SEO-to-AI Citation Gap Is Widening Fast * What the Traffic Loss Actually Costs You * What Actually Earns AI Overview Citations * When This ROI Model Applies (and When It Does Not) * Common Objections, Answered with Data * Case Results: What the Numbers Look Like in Practice * Frequently Asked Questions * Sources * Calculate What AI Overview Traffic Loss Is Costing Your Pipeline * Related Reading Mersel AI helps B2B businesses get inbound leads from AI search and Google. * ![NVIDIA Inception [Cloudflare for Startups](/logos/cloudflare-startups ## Frequently Asked Questions ### How much does an AI Overview actually reduce organic traffic for a B2B website? **Organic CTR drops by 61% on average when an AI Overview appears for an informational query.** According to Seer Interactive's analysis of 25.1 million impressions, CTR falls from 1.76% to 0.61%. B2B SaaS companies specifically see a 19.98% decline for non-branded informational queries, which are critical for top-of-funnel discovery. ### Does ranking number one on Google still protect you from AI Overview traffic loss? **No, holding the top organic position no longer guarantees inclusion in the AI answer, as only 38% of cited pages rank in the top 10.** Research from early 2026 shows that 31% of sources cited by Google AI Overviews do not even appear in the top 100 organic results. Citation selection is now governed by entity clarity and structured formatting rather than traditional ranking signals. ### What is the conversion rate of AI-referred traffic compared to traditional search? **AI-referred visitors convert at a rate of 14.2%, representing a 5x quality premium over the 2.8% conversion rate of traditional organic search.** This higher conversion rate often offsets the raw traffic loss, as seen in case studies where revenue increased by over 1,000% despite a drop in total lead volume. ### What is Generative Engine Optimization and how does it work? **Generative Engine Optimization (GEO) is a strategy to earn citations in AI-generated answers by optimizing for entity clarity, structured data, and AI readability.** It works by aligning website infrastructure and content with the retrieval signals used by AI crawlers like GPTBot and ClaudeBot, focusing on direct answer formatting and schema markup. ### How does AI Search Optimization differ from traditional SEO? **AI Search Optimization prioritizes entity clarity and direct answer extraction over traditional keyword-based ranking signals.** While SEO focuses on maintaining positions in the "ten blue links," AI optimization targets the 62% of citations that come from pages outside the top 10 organic results by using structured answer formatting. ### How to enhance brand visibility in AI-generated answers? **Brands can enhance visibility by deploying comprehensive schema markup and ensuring content answers questions directly in the first two to three sentences.** Technical accessibility for AI crawlers and the use of entity-clear language are also essential for being included in the consideration set of AI models. ### How does Mersel AI compare to Semrush? **Unlike traditional SEO platforms like Semrush that focus on keyword tracking, Mersel AI provides a fully managed GEO stack including AI visibility analytics and agent-optimized pages.** Mersel AI specifically targets the citation gap, helping brands appear in AI Overviews and chatbot responses with a performance guarantee of 2x investment returns within six months. ## Related Pages - [Why Is My Organic Search Traffic Declining?](/blog/why-is-organic-search-traffic-declining-the-ai-effect) - [Organic Traffic Down in 2026? The AI Search Recovery Plan](/blog/why-organic-traffic-declining-2026) - [Zero-Click Searches: What They Mean for Your Business](/blog/zero-click-searches-what-they-mean-for-your-business) - [What is Generative Engine Optimization (GEO)?](/blog/what-is-generative-engine-optimization-geo) ## About Mersel AI Mersel AI provides fully managed Generative Engine Optimization (GEO) to help B2B companies generate qualified buyer inquiries from AI platforms and Google. Trusted by over 100 companies, Mersel AI specializes in capturing leads from ChatGPT, Perplexity, and Google AI Overviews through agent-optimized infrastructure and AI visibility analytics. ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://mersel.ai/" }, { "@type": "ListItem", "position": 2, "name": "Blog", "item": "https://mersel.ai/blog/blog" }, { "@type": "ListItem", "position": 3, "name": "Impact Of Ai Overviews On B2B Organic Traffic", "item": "https://mersel.ai/blog/impact-of-ai-overviews-on-b2b-organic-traffic/impact-of-ai-overviews-on-b2b-organic-traffic" } ] } ``` ```json { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How much does an AI Overview actually reduce organic traffic for a B2B website?", "acceptedAnswer": { "@type": "Answer", "text": "**Organic CTR drops by 61% on average when an AI Overview appears for an informational query.** According to Seer Interactive's analysis of 25.1 million impressions, CTR falls from 1.76% to 0.61%. 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