What Is Mersel AI?
Mersel AI makes your website visible to ChatGPT, Claude, and Perplexity. One DNS change, no code, instant AI optimization.
Mersel AI makes your website visible and optimized for AI answer engines. When platforms like ChatGPT, Claude, Perplexity, or Gemini look for content to answer a user's question, Mersel makes sure they get the best version of your content. When a real person visits your site, nothing changes. They see your website exactly as it is.
No code changes. No plugins. No migration. Just one DNS update and your site is AI-ready.
The Problem
AI answer engines are becoming a major source of traffic and brand visibility. When someone asks ChatGPT "What's the best project management tool?" or "How do I set up a home office?", the AI pulls content from websites to build its answer.
But most websites were built for humans. They're full of navigation menus, pop-ups, cookie banners, and complex layouts that look great to people but confuse AI crawlers. AI platforms often miss key information, misinterpret your content, or skip your site entirely in favor of one that's easier to parse.
How Mersel Works
Mersel acts as an intelligent layer for your website. It automatically detects whether a visitor is an AI platform or a real person and delivers the right experience for each.
Getting Started
Setup takes minutes. You make a single DNS change to connect your domain to Mersel. That's it.
It works with any website, any hosting provider, any tech stack. There's nothing to install, no code to add, no developer time required beyond the initial DNS update. Mersel handles everything automatically and keeps your AI-optimized content updated as your site changes.
What You Get
AI Visibility
Your content becomes easy for AI platforms to consume and reference. This increases the chances that answer engines will use your content when responding to user queries, directly boosting your brand's presence in AI-generated answers.
Analytics and Insights
Mersel gives you a dashboard to understand how AI interacts with your website:
- Agent Visits: How many times AI platforms visited your site, broken down by platform (ChatGPT, Claude, Perplexity, Gemini, and others)
- Pages Accessed by AI: Which specific pages AI engines are most interested in
- Clicks: How many real people clicked through to your site from AI answers
- Click-Through Rate (CTR): The percentage of AI visits that resulted in a real human visiting your site
- Per-Platform Performance: Which AI platforms drive the most traffic and engagement
- Activity Timelines: When AI platforms are most active on your site
This data helps you understand your AI presence the same way Google Analytics helps you understand your search presence.
Zero Maintenance
Once connected, Mersel runs on autopilot. It automatically discovers your pages, generates optimized content for AI platforms, and keeps everything up to date as your site evolves. Your team can focus on creating great content while Mersel handles the AI optimization layer.
Who Is It For?
Mersel is built for any business that has a website and wants to be visible in AI-powered search and answer engines:
- E-commerce stores that want their products cited when users ask AI for recommendations
- SaaS companies that want their brand mentioned in AI comparisons and "best of" answers
- Content publishers that want their articles referenced and linked by AI platforms
- Service businesses that want to appear when users ask AI for local or industry-specific recommendations
Why It Matters Now
Traditional SEO optimizes your site for search engine crawlers. Mersel does the same thing for AI answer engines. Think of it as AEO: Answer Engine Optimization.
The websites that prepare for this shift early will have a real advantage as AI-driven search becomes the norm.
Frequently Asked Questions
Do I need to change my website code to use Mersel?
No. Mersel works through a single DNS change. There's no code to install, no plugins to configure, and no developer time required beyond the initial setup. Your existing website stays exactly as it is for human visitors.
Which AI platforms does Mersel optimize for?
Mersel optimizes your content for all major AI answer engines, including ChatGPT, Claude, Perplexity, Gemini, and Copilot. It automatically detects which platform is visiting and delivers a clean, structured version of your content that each AI can easily parse and reference.
How is Mersel different from traditional SEO?
Traditional SEO optimizes your site for Google's ranking algorithm. Mersel optimizes for AI answer engines, which work differently. AI platforms don't rank pages in a list. They synthesize information into a single answer and name 1 to 3 brands. Mersel ensures your content is structured so AI can accurately understand and cite it, which is a separate challenge from ranking on Google.
How do I know if it's working?
Mersel provides a dedicated analytics dashboard that shows Agent Visits (how often AI platforms visit your site), Clicks (how many real people come to your site from AI answers), and per-platform performance breakdowns. You can see exactly which AI platforms are using your content and how much traffic they're driving.